Stratavast partnerships emphasize the strength of shared responsibility and varied roles. Bringing in a partner to share the responsibility for growth can add needed expertise to the owner’s suite while providing more freedom for the existing owner. That freedom may be a way for the owner time to focus on their strengths in the business or a way to get some work-life balance.

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Or maybe you just don’t want to do the stuff you don’t like to do anymore so you get a partner who does likes to do that same stuff.

Perhaps there is a need to fill roles in the C-Suite. A partner might fill a role, fractionally, which also supports an increased value for the business.

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Partners can also be valuable if they bring a network of contacts including potential investors, advisors or Board members.